This past Thursday night, amid swirling speculation regarding a shooting at Brown University, the network's Kaitlan Collins used social media, highlighting the uncertainty and directing people to her network’s 9pm newscast.
Although the network is hardly a impeccable news source, her statement seemed accurate for numerous observers. It remains one of the broadcasters where one can locate fact-based and mostly trustworthy reporting – especially during crises such as the one taking place in the vicinity of a New Hampshire storage facility.
A Vulnerable State Amid a Business Battle
Yet CNN, now four and a half decades old, finds itself in a uncertain position as two giant media empires vie for ownership of its parent company, Warner Bros Discovery.
Regardless of who wins, the fate of CNN has become part of a high-risk game of mergers and acquisitions, not as a question of what serves the information-seeking public.
“This represents another instance of the profound systemic issues with origins in many years of policy decisions,” noted Victor Pickard, author of “Democracy Without Journalism?” and a professor of media policy at the University of Pennsylvania.
The debate about which company will control Warner Bros Discovery – will it be Netflix or Paramount Skydance? – misses a larger point.
“The narrative is crafted as a business story with influential figures as the protagonists, but there is hardly any discussion of the common good,” Pickard added.
A Further Element: Political Influence
The CNN scenario is complicated by Donald Trump’s views about a network he has long portrayed as perhaps his primary “fake news” antagonist.
Recall the chants of “CNN sucks!” at his rallies, his administration's retaliatory withdrawal of reporter Jim Acosta’s press credentials, or his clashes with Collins in White House briefings.
Trump now says that the network requires new ownership. You can read that as ownership that will shield him from negative coverage and examination. That is part of why he seems to favor Paramount Skydance, which has made a hostile bid.
He has grounds to prefer that suitor more. For one thing, it is run by David Ellison, son of the pro-Trump Larry Ellison, one of the world’s richest people.
The company, owner of CBS News, also recently installed the right-leaning Bari Weiss, noted for her “anti-woke” beliefs, as the editor-in-chief of that historic news network.
A Possibility of More Uncertainty
Significantly, if Netflix is successful, CNN and other cable outlets would first be carved out into a standalone company. That would be a welcome development to many at the network, but it’s hardly a guarantee of stability. That structure could pave the way for CNN for a future sale. There is no finish line.
If you ask Timothy Wu, a great deal of this is against the law, anyway. The influential voice of big tech’s dominance recently argued that anti-trust laws should prohibit both deals.
“Each proposed deal would be detrimental to the country, and both should be contested by regulators,” Wu stated.
The Bigger Challenge and a Way Ahead
Whatever happens regarding CNN, the underlying crisis remains.
“Our current system is a very anti-democratic system, but we shouldn’t give in to learned helplessness,” Pickard said. Policy decisions – dating back to the 1930s and 1940s – helped to create this overly commercial monster, and revised policy decisions can tackle it.
Can reform occur in an era where the head of the FCC will not confirm that the agency is independent? Reform is highly improbable now, but that is not to say it will never happen.
Initiatives that bolster independent news organizations, reinforce local journalism, finance public media, and prohibit the concentration of media power in a handful of hands are within reach – they are essential for a functioning democracy.
When it comes to media ownership, size does not equal quality. And news organizations including CNN shouldn’t be tools in the most recent acquisition battle.